RHYTHM AND INTENTION

Musicality and the Commercial Read

This workshop explores how musicality shapes commercial performance, not as a gimmick, but as a practical tool for making clearer, more intentional choices in a read.

Steve Ward will walk through how rhythm, phrasing, and musical awareness have changed the way he approaches commercial copy, and how applying these ideas in his own process has translated into more confident, grounded reads and real-world results. The focus is on application: how musicality lives inside the copy and supports intention rather than overpowering it.

Joining the session is Jenn Henry, whose work around musicality and performance has influenced countless actors across commercial and animation spaces. Jenn brings context to the technique, helping connect the underlying musical concepts to practical performance choices talent can actually use.

Together, Steve and Jenn will explore how musicality can clarify a read, support storytelling, and create variation without forcing…